Findsome And Winmore
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Barry Goff is one of the managing directors and founders and chief executive officer of Triloma Financial Group. In this role, Barry is responsible for the overall management of the firm’s private equity and real estate investment opportunities and asset management activities. Barry is also a member of the investment committee of Triloma Senior Housing.
Barry has 19 years of experience in the alternative investments industry. Prior to founding Triloma, Barry served as a managing director with Tavistock Group, the private investment vehicle of Forbes billionaire Joe Lewis. During his tenure at Tavistock, Barry also served as a principal and chief executive officer of Tavistock Restaurants, where he and his team assembled and operated a portfolio of almost 100 restaurants. Additionally, Barry organized and led Tavistock Capital Group, which focused exclusively on originating and investing in various U.S.-based distressed asset opportunities, and also served as chairman of Tavistock Group’s U.S. investment committee. Prior to joining Tavistock, Barry spent five years at CNL Financial Group serving as the chief investment officer and president of CNL Restaurant Properties, Inc., where he was responsible for more than $1.4 billion of real estate investments and over $100 million of legacy equity and mezzanine funds. Barry also served as a member of the CNL Financial Group Chairman’s Executive Committee, participating in strategic planning and oversight for all CNL real estate investment trusts. Also a tax attorney, Barry practiced law from 1988 to 1998 in Los Angeles, California, and Orlando, Florida.
Barry received his B.S. degree in Accounting from the University of Central Florida, a J.D. from the University of Florida Levin College of Law, and an LL.M degree from New York University School of Law.
Barry serves as chairman of the board of Legacy Pointe at UCF, a nonprofit university-based continuing care retirement community currently under development. Barry’s nonprofit activities also include serving on the board of Young Life College at UCF and serving as a trustee for his church.
Barry currently resides in the Orlando area with his wife of over 30 years and has four children.
Winner Highlight
Findsome & Winmore is the classic digital marketing agency where our job is to FIND and WIN new customers for our clients. We do this with a focus on digital tactics (such as websites, SEO, social media, apps and content management) combined with tried-and-true traditional marketing tactics (such as brand design, print collateral, advertising, public relations) that are guided by a strong strategic marketing plan.
Findsome & Winmore Orlando
Matt Certo formed his company, Findsome & Winmore, as digital marketing became newly nascent. “We have our roots in digital marketing,” he said. “We’re not an agency that has simply bolted on digital department. We think digitally so we feel like there’s not an agency that has more digital experience in our region than we do.”
Indeed, Certo got his start by building Rollins College’s first website out of his dorm room there. “I noticed Rollins did not have a website and approached them about building one as a student project,” he said. “They looked around, saw their competitor colleges had websites and they awarded me a little money to build them one. The irony was I didn’t know how to build a website so I spent the summer teaching myself how to do it.”
The Bogdahn Group Orlando
Certo has grown his student project into a 30-employee, award-winning digital marketing firm. “We work very hard and are disciplined about developing our company culture,” he said. “We work hard with our team to create a culture to succeed. We have enjoyed a period of growth in last 5 years that has been fueled by having the right people. I’m very grateful that we have such great people that show up and do great things for our clients. Having great people and putting them first before our customers is critical to our success.”
Findsome And Winmore Salary
Certo’s advice for aspiring entrepreneurs centers on patience, focus and balance. “Go slowly and be patient,” he said. “Everyone encourages speed but I encourage slow, methodical movement. The other point is to focus on profit as more important than growth from day one. Lastly, figure out a way to create some work life balance and make it the focus of your personal approach to business. You never get it right, but keep it front and center.”